We don’t just represent players. We build futures.

Busby Sport is a football agency with a clear mission: to elevate the next generation of talent from Aotearoa to the world stage. Born from ambition and built on belief, we connect promising players with global opportunities, helping them navigate the game, own their story, and move with purpose.

Our roots are in New Zealand, but our vision is international. We work relentlessly to open doors abroad while bringing fresh energy into New Zealand’s football scene. Whether you’re breaking through or breaking out, Busby is your edge, the team behind your rise.

We back talent. We respect hustle. We make moves.